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PBR Meets THC: Pabst Blue Ribbon Cannabis-Infused Seltzer Launches in California

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Created with help from former PBR employees, the new non-alcoholic cannabis drink is now available in select dispensaries and online currently in California.

For generations, Pabst Blue Ribbon was a simple brand struggling to survive on its legacy before hipsters embraced that old-school attitude and returned the beer to prominence over the past couple decades. But over the past couple years, PBR has drastically rewritten its ethos. No longer a single lager, in 2019, Pabst began rolling out new variations on the beer: higher strength Extra, lower strength Easy, and no strength Non-Alc. Then, PBR pivoted from beer entirely, introducing PBR Hard Coffee. That launch proved popular enough that Pabst followed with similar products like PBR Hard Tea and PBR Hard Cold Brew. Meanwhile, PBR also jumped into the trendy hard seltzer category with PBR Stronger Seltzer. And not to mention, even stronger, PBR released its own whiskey.

Read more: https://www.foodandwine.com/news/pabst-blue-ribbon-cannabis-seltzer

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